This is a great idea i think, not sure if it works to well anti-domestic violence but still very clever teck.

Reblogged from thedailywhat:

Print Ad Campaign of the Day: By German ad agency Jung von Matt for Amnesty International, an interactive anti-domestic violence bus stop ad that displays a powerful image of a wife being beaten by her husband only when it isn’t being watched.

Tagline: “It happens when nobody is watching.”

[via.]